A picture is worth a thousand words.
This rings especially true when it comes to visual marketing. Visual advertising should be a key piece of retailers’ marketing strategies and can come in a variety of different forms. Here’s what is, how it works, and why it matters.
What is visual marketing?
At its most basic, visual marketing is the process of using photos, graphics, videos, and other visual content to market a product or service. Brands in every industry can benefit from using visual content in their marketing. At Anxious Tomatoes we focus on certain aspects of visual marketing such as, T Shirt Marketing. T Shirts and other merchandise provide businesses and groups to get the word out in an effectively, in ways that other avenues of marketing might not be able to accomplish. It’s a type of offline marketing without the harassing anyone which we all hate. It allows the general public to be exposed to your brand or message without being forced to listen to a sales pitch or have to talk to anyone. It also could provide a sense of trust that person might not get from viewing an ad online or on TV. When an individual that you might know or someone that’s a part of your community is wearing a branded t shirt, it give others a sense of comfort about the brand. It gives the impression that the person wearing the merchandise has at some point dealt with the company or brand or has come across their products. People are usually drawn to brands that friends, family, or fellow community members have deal with or recommend.
This sort of silent referral is a perk unique to t shirt marketing. Another perk to merchandise marketing is that it gives people something to remember you and your brand by when they are looking for services that you provide or products that you sell. Many major corporations and brands spend millions of dollars every years to achieve this. They buy out billboards, TV ads and radio ads to keep their brands in your mind at all times. But none of these methods could be as effective and memorable as a t shirt for example that a person could wear. You remind them of your brand and product every time they wear your t shirt, without having to pay any ongoing fees for the reminder. Not only the individual wearing the t shirt but also their family, friends, and anyone that they come in contact to on regular basis, also get this reminder, keeping your brand in the forefront of their minds.
We can help…
At Anxious Tomatoes, we don’t only offer t shirt/ merchandise marketing products. We are a team of professional marketing experts and graphic designers. We can help you in coming up with a marketing plan/ tactic that best fits your needs. We can then help you bring your vision to life and transfer that onto your own merchandise. We would love to have a chat with you first to figure out what you and your business are all about, and how and if our services could be of benefit to you.
Why is visual content important?
Humans are visual learners. Using visual branding — images, graphics, videos, etc. — across your marketing helps consumers remember information about your brand and keeps you top of mind long after they’ve looked away.
Here are some stats that show just how powerful visual marketing can be:
- When consumers process information paired with relevant images, they retain 65% of that information three days later.
- 93% of human communication is visual.
- People are 80% more likely to read content if it’s paired with colorful visuals.
- Visual content is 40x more likely to be shared across social media.
- Presentations with visual aides are 43% more persuasive.